Allstate Lead Marketplace Information

Allstate Lead Marketplace centralizes major Internet lead vendors and leverages collective buying power to offer wholesale pricing for Auto and Home leads. There are NO contractual obligations, only simple scheduling, and an even simpler return policy. Industry first innovations such as closed loop reporting cannot be found on any other platform. ALM synchronizes each lead sold through the platform with Allstate’s quote and policy data. Closed-loop data provides agents with powerful analytics—showing them where and how they are making their money. ALM’s dynamic reporting empowers agents to make highly informed decisions, maximizing the effectiveness of their marketing spend. ALM’s prices are predictable and can be purchased using Executive Advantage. ALM also offers third-party lead validation at no additional charge. Rules against duplication and semi-exclusivity decrease internal competition and boost lead quality. All transactions integrate with common CRM platforms to provide flexibility and honor agents’ lead management preferences. ALM is an agent-focused platform. Our friendly Client Success Team supports platform users and receives candid feedback. We listen and will continue to innovate. Whether it is optimizing layout, adding features, or changing vendors, ALM will keep evolving for Allstate agents.