Allmakes PR2 4x4 Competitors

Terra Firma drives value creation. Founded by Private Equity pioneer Guy Hands in 1994, Terra Firma has a 30+ year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since establishment, Terra Firma has invested €18 billion in 43 businesses with an aggregate enterprise value of over €52 billion. Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change in the long term. As such, we invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire, recognising that long term success is not achieved purely by focusing on short-term objectives but through dedicated partnership, integrity and tenacity.

We are forward-thinking, service-driven, wheel and tyre specialists who have been trading for 15 years and have collectively over 100 years of specialist 4x4 knowledge. Our team brings together a blend of expertise and experience from a diverse knowledge base of both on and off-road performance vehicles. Having such an eclectic team with varying automotive backgrounds we can offer our customers the very best advice. Whether that be a basic renewal package or specialist wheel and tyre customisation advice, we have expertise in all vehicles. We have a significant and growing presence around the world, covering all of Europe and many international markets such as the USA, South & Central America, Middle East and Africa & Asia. Our customer base is not only ever increasing but ever returning, you only need to refer to our customer reviews to see that. We have gained some extremely prestigious clients throughout the years such as Jaguar Land Rover, Renault, Nissan, and the Ministry of Defence as well as supplying the wheels for the 2015 James Bond Film, Spectre. "Dedication and the right attitude can change the world." We have a fantastic workforce here at 4x4 Tyres and we put a great deal of effort into developing our team to ensure you are receiving the best possible level of service. We search for individuals with a can-do attitude, who have a desire to learn, who strongly believe in delivering exceptional service and who will go that extra mile when needed. We work with them to grow their expertise and product knowledge and each member will have an ongoing, bespoke training program. 4x4 Tyres are on a mission. We have a philosophy to completely change what is unfortunately now taken as standard practice across the automotive industry.