Allison Wright Email & Phone Number
Senior Director of Research, MRS and Facebook @ Meta
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Allison Wright Location
- New York, NY, US
Allison Wright Work
- 2025 -now Senior Director of Research, MRS and Facebook @
- 2022 -2025 Director of Research, Facebook @
- 2019 -2022 President @
- 2016 -2019 EVP, Managing Director, Research and Strategy @
- 2013 -2016 SVP, Managing Director, Research and Strategy @
- 2010 -2013 Vice President, Research and Strategic Planning: Capitol Music Group (Universal) and EMI Music @ EMI Music
- 2007 -2010 Vice President, Strategic Insight and Research: MTV @
- 2006 -2007 Senior Director, Brand Awareness and Consumer Insights: MTV @
- 2003 -2006 Director and Global Editor @ Henley Centre HeadlightVision (WPP Consultancy now known as The Futures Group)
- 2002 -2003 Account Planner @
- 1998 -2002 Brand Planner @
Allison Wright Education
- Boston College
Bachelor of Arts (B.A.) (Double Major: English and Communications)
1994-1998
Allison Wright Skills
- Strategic Planning
- Marketing Strategy
- Survey Design
- Brand Development
- Creative Briefs
- Product Development
- Advertising
- Media Planning
- Workshop/Brainstorm Design/Facilitation
- Trend Analysis
- Youth Culture
- Usability Testing
- Moderation (Focus Group, Ethnography, etc.)
- Brand Architecture
- Focus Groups
- Quantitative Research
- Consumer Insight
- Qualitative Research
- Consumer Behaviour
- Creative Direction
- Public Relations
- Market Research
- Competitive Analysis
- Strategy
- Segmentation
- Product Marketing
- New Media
- Customer Insight
- Marketing Research
- CRM
- Marketing
- User Experience
- Creative Strategy
- Digital Strategy
- Brand Equity
- Advertising Research
- Ethnography
- Digital Marketing
- Strategic Thinking
- Analytics
- Digital Media
- Moderation Focus Group
- Customer Service
- Etc
- Project Management
- Workshop/Brainstorm
- Moderation Focus
- Moderation
Allison Wright Summary
- Allison Wright, based in New York, NY, US, is currently a Senior Director of Research, MRS and Facebook at Meta. Allison Wright brings experience from previous roles at Meta and Open Mind Strategy, LLC. Allison Wright holds a 1994 - 1998 Bachelor of Arts (B.A.) in Double Major: English and Communications @ Boston College. With a robust skill set that includes Strategic Planning, Marketing Strategy, Survey Design, Brand Development, Creative Briefs and more. Allison Wright has 4 emails and 1 mobile phone numbers on RocketReach.
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