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Allison Rand Location
New York, United States
Allison Rand Work
Director, Head of Brand Experience and Cultural Strategy @ (May 2025 - Present)
Associate Director, Experiential Marketing and Talent Partnerships @ (January 2022 - May 2025)
Director, Entertainment Partnerships and Experiences @ (April 2019 - January 2022)
Senior Manager, Sponsorships and Entertainment Partnerships @ (January 2018 - April 2019)
Manager, Sponsorships and Entertainment Partnerships @ (August 2016 - January 2018)
Senior Analyst, Experiential Marketing and Brand Partnerships @ (October 2015 - August 2016)
Analyst, Experiential Marketing and Brand Partnerships @ (August 2013 - October 2015)
Fellow @ CBS Corporation (June 2009 - July 2012)
Marketing Intern (Versus) @ (October 2011 - December 2011)
Allison Rand Education
The Wharton School
Bachelor of Science (BS) (Marketing and Communications)
2009-2013
UNSW
Business/Commerce (General)
2012-2012
Allison Rand Skills
Content Strategy
Multicultural Marketing
Brand Partnerships
Social Media Marketing
Digital Marketing
Event Planning
Social Networking
Public Speaking
PowerPoint
Marketing Strategy
Market Research
Blogging
Business Analysis
Interpersonal Skill
Collaborative Team Player
Problem Solving
Project Management
Organization
Highly detail oriented
Multi Tasking
Entertainment
Social Media
Strategy
Leadership
Brand Awareness
Sponsorship
Experiential Marketing
Contract Negotiation
Portfolio Management
Partner Relationship Management
Partnerships
Experience Design
Event Management
People Management
Change Management
Budget Management
Teamwork
Live Events
Music Industry
Entertainment Marketing
Allison Rand Summary
Allison Rand, based in New York, United States, is currently a Director, Head of Brand Experience and Cultural Strategy at Walmart. Allison Rand brings experience from previous roles at Walmart and American Express. Allison Rand holds a 2009 - 2013 Bachelor of Science (BS) in Marketing and Communications @ The Wharton School. With a robust skill set that includes Content Strategy, Multicultural Marketing, Brand Partnerships, Social Media Marketing, Digital Marketing and more. Allison Rand has 4 emails and 4 mobile phone numbers on RocketReach.
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