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Allison Maxwell Location
Charlotte, NC, US
Allison Maxwell Work
UX Research Lead - Facebook Monetization, Signal + Business Growth @ (March 2025 - Present)
UX Research Leader, Facebook Creators @ (May 2022 - April 2025)
Vice President, Research and Insights | Influencer Marketing @ (April 2021 - May 2022)
Director, Behavioral Science @ (March 2019 - April 2021)
Senior Manager, Global Markets Demand Science @ (February 2018 - March 2019)
Manager, Brand Insights @ (February 2016 - February 2018)
Manager, Cascade Consumer and Market Knowledge @ (June 2010 - May 2013)
Associate Manager, Global Iams CMK @ (January 2008 - January 2010)
Allison Maxwell Education
Hampton University
Master of Business Administration
2006-2008
Hampton University
Bachelor of Science (Marketing)
2003-2006
Allison Maxwell Skills
Marketing Research
Strategic Thinking
Cross-functional Team Leadership
Strategy
Segmentation
Customer Insight
Competitive Analysis
Analytics
Consumer Products
Market Research
FMCG
Brand Management
Budgets
Product Innovation
Business Strategy
Advertising
Consumer Behaviour
Market Analysis
Market Planning
Quantitative Research
Brand Architecture
Consumer Insights
Budget Management
Microsoft Office
Qualitative Research
Brand Equity
Consumer Marketing
Consumer Insight
Nielsen
Analytical Skills
Customer Segmentation Strategy
Brand Strategy
Leadership
Communication
Research
Data Analytics
Team Building
Management
Customer Marketing
Brand Marketing
Strategic Insights
Consumer Package Goods
Consumer Insight Generation
Project Management
strategic planning
Marketing Strategy
Allison Maxwell Summary
Allison Maxwell, based in Charlotte, NC, US, is currently a UX Research Lead - Facebook Monetization, Signal + Business Growth at Meta. Allison Maxwell brings experience from previous roles at Meta, Branded Entertainment Network and Conagra Brands. Allison Maxwell holds a 2006 - 2008 Master of Business Administration @ Hampton University. With a robust skill set that includes Marketing Research, Strategic Thinking, Cross-functional Team Leadership, Strategy, Segmentation and more. Allison Maxwell has 4 emails and 3 mobile phone numbers on RocketReach.
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