Allergy Cookie Competitors

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Simple Mills has disrupted center-aisle grocery categories to become the #1 natural cracker, cookie, and baking mix brand and one of the top 5 snack bars in the natural channel with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.

Tate’s Bake Shop is a nationally recognized cookie brand, loved for its signature, irresistibly crisp and buttery chocolate chip cookies. Available in stores across the country, our cookies are a premium indulgence that elevates everyday moments and special occasions. In addition to our iconic chocolate chip cookies, our product line features: a variety of crispy cookie flavors; gluten-free cookies, delivering the same delicious crunch without compromise; and an expanding collection of bake shop-inspired desserts that bring a touch of indulgence to your table. For those seeking something extra special, we also offer craft baked goods available exclusively on our website, ensuring every bite feels like a treat worth savoring. What makes Tate's Bake Shop treats so deeply delicious? It’s something we call The Bake Shop Way—our unwavering commitment to real ingredients, perfected bake-craft, and uncompromising quality. For over 40 years, this philosophy has guided everything we do, creating exceptional taste experiences that nourish the soul and delight the world. It’s baked into every cookie and baked good we produce. While our cookies are enjoyed nationwide, our roots trace back to Southampton, NY, where the original Tate’s Bake Shop remains a cherished destination for locals and visitors alike. Voted the Best Bakery in the Hamptons year after year, the bake shop embodies the heart of our heritage, with a warm and welcoming atmosphere that reflects our commitment to craft and quality.

Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life Foods’ expanding portfolio of allergy friendly foods feature bright teal packaging as an effort to shed a positive spotlight on food allergies. Acknowledging that teal is the recognized color of food allergy awareness, the colorful and consistent design creates a cohesive brand block on shelf, making it easy for ingredient-conscious shoppers to find the brand’s 70+ products within the traditional supermarket aisles. In 2018, Enjoy Life achieved FODMAP Friendly Certification for over 25 of its allergy friendly and Certified Gluten Free products from the FODMAP Friendly Food Program, the largest registered certification trademark worldwide certifying FODMAP friendly packaged foods. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!