Allen Hu Information

I'm a graphic designer who makes chaos into clarity. I've done it for major brands like Santander Bank, Michael Kors, and MoMA, and also for brands that want to go from start-up to IPO, like Wunderkind and Melio. I always start with the same questions: What is the target audience? How do people see a brand through so many options? What is purely noise? What do people think of when they think of something as simple and routine as the bread they buy at the grocery store? If a brand doesn't have its basics—color, fonts, illustrations, patterns—it fades into the noise. I help brands find those basics and make them work. When I'm not designing, I'm getting sunburnt at a campsite figuring out if I should make steak or ramen. I'm a firm believer in alternative forms of transportation, and wrenching on old bikes to save them from the scrap yard. Let's build something together.