All Media Count Information

AMC is an independent media and communications insights company based in China since 2007. We evaluate and improve media and marketing communications performance. Our Work AMC works primarily in two areas: cross-media analytics / cross-media campaign evaluation and out-of-home audience ratings (in partnership with Ipsos MediaCT). Our Thinking We are unaffiliated with any media agency or vendor, and we do not get commissions from vendors. Our analyses and recommendations have no strings attached. Our Methods We believe that all media are part of the same ecosystem. They can be used together for better synergy and value. Much of our work is invested in developing research methods that make media comparable to each other; to help clients and agencies comprehend and benefit from the competitive and synergistic dynamic between the media. Our Clients Although we love data, we know most clients don’t. So we strive for our work to have impact. At a practical day-to-day level, our work helps agencies craft better ads and buy better media to put them in. For clients, it’s the impact complex questions being answered in a simple way. And always grounded in the real world of facts.