All Carpets Competitors

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings. In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations. As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed. Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia. Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Carpet Call is the largest independent retailer in Australia with over sixty stores to cater for all types of flooring. Our first store opened 17th March 1975 in Alderley Queensland and has grown steadily since then into Melbourne, Perth, Adelaide and Sydney.

Founded in 1931, Godfreys is the leading Vacuum and Cleaning Specialist across Australia with a strong and proud history of over 93 years, we are the largest online retailer of domestic and commercial floorcare and associated cleaning products. Godfreys is committed to industry leading customer service, continued product innovation, mutual trust and putting people front and centre of our success.