2015 -2016 Brand Manager, Jimmy Dean Frozen Portfolio @
2013 -2015 Senior Associate Brand Manager, The Laughing Cow @
2012 -2013 Senior Associate Brand Manager, Mini Babybel @
2011 -2012 Associate Brand Manager @
Alix Education
Northwestern University - Kellogg School of Management
MBA (Marketing, Management, International Business)
Indiana University Bloomington
Bachelors of Science (Finance)
Alix Skills
Strategic Thinking
Global Cross-Functional Team Leadership
Go-to-Market Strategy
Branding & Identity
Customer Segmentation Strategy
People Management
B2C Marketing
Business-to-Business (B2B)
Brand Development
Search Engine Optimization (SEO)
Brand Communication
Packaging Graphics
General Management
Marketing
Cross-functional Team Leadership
Strategy
Market Research
Forecasting
Pricing
Product Development
Marketing Strategy
Brand Management
Advertising
P&L Management
Consumer Products
Social Media
Budgeting
Strategic Planning
Integrated Marketing
Leadership
Promotions
Product Marketing
Customer Insight
Team Management
Consumer Research
Integrated Brand Marketing
Strategic Marketing
Customer Marketing
Consumer Goods Marketing
Communications Planning
Marketing Analytics
Project Management
Multi-channel Marketing
Product Management
Brand Marketing
Product Innovation
Problem Solving
Sales
Account Management
Analytical Skills
Team Leadership
Strategic Partnerships
Contract Negotiation
Digital Marketing
Negotiation
Alix Summary
Alix, based in Chicago, IL, US, is currently a Senior Director of Marketing at Witherite Law Group. Alix brings experience from previous roles at Walgreens and Reynolds Consumer Products. Alix holds a MBA in Marketing, Management, International Business @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Strategic Thinking, Global Cross-Functional Team Leadership, Go-to-Market Strategy, Branding & Identity, Customer Segmentation Strategy and more. Alix has 2 emails and 1 mobile phone numbers on RocketReach.
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