Alison O'Brien Email & Phone Number

Director of Insight and Strategic Projects @ The Rugby Football League

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Alison O'Brien Location

United Kingdom

Alison O'Brien Work

Director of Insight and Strategic Projects @ (August 2015 - Present)
Senior Insight Manager @ (May 2010 - August 2015)
Head Of Insight @ (January 2002 - May 2010)
Category Manager @ (July 2000 - January 2002)
Apparel Marketing Manager @ (September 1998 - September 1999)

Alison O'Brien Education

University of Lancashire
BA (Hons) Business Studies (Business)
1996-2000
Yorkshire Martyrs Collegiate School
A Level Economics (GNVQ Adanced Business and 10 GCSE's)
1995
The Market Research Society

Alison O'Brien Skills

Microsoft Outlook
Customer Insight
Segmentation
Market Research
FMCG
Quantitative Research
Marketing Research
Retail
Strategy
Consumer Behaviour
Brand Awareness
Customer Experience
Sports
Marketing
Design Research
Sports Marketing
CRM
Food & Beverage
Fast-Moving Consumer Goods (FMCG)
Customer Relationship Management (CRM)
Qualitative Research
Management
Stakeholder Management
Consumer Insight
Category Insights
Business Insights
Advertising Research
Ethnography
Retail Category Management
Consumer Insight Generation
Strategic Insights
Tracking Studies
Insight Generation
CRM Databases
Semiotics
Customer
Innovation
Shopper Journey
Analytical Skills
Audience Segmentation
Big Data Analytics
Board Governance
Board Relations
Brand Architecture
Brand Equity
Brand Loyalty
Brand Management
Brand Marketing
Brand Strategy
Branding
Business Analysis
Call Center Development
Category Analysis
Category Management
Change Management
Company Secretary
Competitive Intelligence
Consumer Goods
Consumer Products
Contact Center Management
Customer Analysis
Customer Engagement
Customer Journey Mapping
Customer Journeys
Customer Loyalty
Customer Segmentation Strategy
Customer Service Operations
Customer Support
Data Analytics
Data Privacy
Data Warehousing
Digital Marketing Analytics
Digital Transformation
Focus Groups
General Data Protection Regulation (GDPR)
Innovation Development
KPI Reporting
Loyalty Programs
Market Intelligence
Marketing Analytics
Marketing Strategy
Personal Data Protection
Positioning (Marketing)
Predictive Analytics
Product Innovation
Project Management
Qualitative & Quantitative Research Methodologies
Recruiting
Reporting
Research Skills
Retail Operations
Safeguarding
Shopper Marketing
Sponsorship Evaluation
Strategic Data Analysis
Strategic Planning
Team Building
Team Leadership
Team Management
Teamwork

Alison O'Brien Summary

Alison O'Brien, based in United Kingdom, is currently a Director of Insight and Strategic Projects at The Rugby Football League. Alison O'Brien brings experience from previous roles at Wm Morrison Supermarkets Plc, Arla Foods amba, Princes Foods BV and Reebok. Alison O'Brien holds a 1996 - 2000 BA (Hons) Business Studies in Business @ University of Lancashire. With a robust skill set that includes Microsoft Outlook, Customer Insight, Segmentation, Market Research, FMCG and more. Alison O'Brien has 2 mobile phone numbers on RocketReach.