2015 -now Director of Insight and Strategic Projects @
2010 -2015 Senior Insight Manager @
2002 -2010 Head Of Insight @
2000 -2002 Category Manager @
1998 -1999 Apparel Marketing Manager @
Alison O'Brien Education
University of Central Lancashire
BA (Hons) Business Studies (Business)
1996-2000
Yorkshire Martyrs Collegiate School
A Level Economics, GNVQ Adanced Business and 10 GCSE's
1995
The Market Research Society
Alison O'Brien Skills
Microsoft Outlook
Customer Insight
Segmentation
Market Research
FMCG
Quantitative Research
Marketing Research
Retail
Strategy
Consumer Behaviour
Brand Awareness
Customer Experience
Sports
Marketing
Design Research
Sports Marketing
CRM
Food & Beverage
Fast-Moving Consumer Goods (FMCG)
Customer Relationship Management (CRM)
Qualitative Research
Management
Stakeholder Management
Consumer Insight
Category Insights
Business Insights
Advertising Research
Ethnography
Retail Category Management
Consumer Insight Generation
Strategic Insights
Tracking Studies
Insight Generation
CRM Databases
Semiotics
Customer
Innovation
Shopper Journey
Alison O'Brien Summary
Alison O'Brien, based in United Kingdom, is currently a Director of Insight and Strategic Projects at The Rugby Football League. Alison O'Brien brings experience from previous roles at Wm Morrison Supermarkets Plc, Arla Foods amba, Princes Foods BV and Reebok. Alison O'Brien holds a 1996 - 2000 BA (Hons) Business Studies in Business @ University of Central Lancashire. With a robust skill set that includes Microsoft Outlook, Customer Insight, Segmentation, Market Research, FMCG and more. Alison O'Brien has 1 emails on RocketReach.
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