1990 -1992 Consumer Insights Manager @ Stokley/Del Monte
1987 -1990 Research Supervisor @ Cramer Krasselt
Alison Murphy Education
Marquette University
Master of Arts (Journalism)
1991-1996
University of Wisconsin-Madison
BA (Journalism)
1979-1984
Buffalo State University (SUNY NY)
Master of Science (Creative Studies and Change Leadership)
Alison Murphy Skills
Market Research
Marketing Research
Product Development
Qualitative Research
Focus Groups
Quantitative Research
Marketing
Customer Insight
Ethnography
Marketing Strategy
Segmentation
Consumer Behaviour
Online Research
Advertising Research
Marketing Communications
Brand Equity
Strategic Planning
Integrated Marketing
Brand Development
Competitive Intelligence
Positioning
Digital Marketing
Market Analysis
Packaging
Strategy
Concept Development
Online Focus Groups
Brand Architecture
Consumer Products
Creative Problem Solving
Strategic Thinking
Competitive Analysis
Product Innovation
Brand Management
Analytics
FMCG
Innovation Management
Innovation Consulting
Consumer Behavior
Alison Murphy Summary
Alison Murphy, based in Thiensville, WI, US, is currently a Founding Partner at Seedling Partners, LLC. Alison Murphy brings experience from previous roles at Murphy Marketing Research/TRENDTOWN, Stokley/Del Monte and Cramer Krasselt. Alison Murphy holds a 1991 - 1996 Master of Arts in Journalism @ Marquette University. With a robust skill set that includes Market Research, Marketing Research, Product Development, Qualitative Research, Focus Groups and more. Alison Murphy has 2 mobile phone numbers on RocketReach.
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