Alison Chen Email & Phone Number
Head of Martech Department @ MENGNIU Dairy Co., ltd.
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Alison Chen Location
- Shanghai, China
Alison Chen Work
- 2022 - now Head of Martech Department @
- 2021 - 2022 CMO and General Manager of Digital Marketing @
- 2019 - 2021 Head of Digital Marketing, Digital and Innovation, China @
- 2016 - 2018 VP, Data-Driven Marketing Service @ SweetMart Development LTD
- 2014 - 2015 Head of Multi-Channel Marketing Service Division @
- 2012 - 2013 Leader of Innovative Team APAC @
- 2011 - 2012 Business Director @
- 2010 - 2011 Associate Business Director @
- 2009 - 2010 Account Director of Interactive Marketing Team @
- 2008 - 2009 Business Director @
- 2004 - 2008 Digital Marketing Specialist @
Alison Chen Education
- University of Manchester - Manchester Business School
MBA Degree
2012 - 2015 - International Academy of Design & Technology, Toronto
Diploma
1996 - 1997
Alison Chen Skills
- Sales and Account Maintenance
- Client Relation Management
- Human Resource Management
- Project Analysis and Consultation
- Search Engine Marketing (SEM/SEO)
- Online Advertising and Marketing
- Online Social Network Strategy and Marketing
- Website Development/ Platform Integration and Service Design
- Technical application and Efficiency Analysis of Tracking Tool
- Website Management and eCRM
- Visual/navigation Design Driven by User-Experience
- CRM
- Online Advertising
- SEM
- Website Development
- Designs
- User Experience
- eCRM
- Digital Strategy
- Development Tools
- Brand Management
- Web Analytics
- Personnel Management
- Social Media
- Omniture
- Creative Strategy
- Digital Marketing
- Product Marketing
- Marketing Strategy
- Google Analytics
- Integrated Marketing
- Online Marketing
- Marketing Research
- Email Marketing
- B2B Marketing
- Tracking
- Consultation
- Analytics
- Direct Marketing
- Mobile Marketing
- Mobile Devices
- E-commerce
- Content Strategy
- Marketing Communications
- Data Driven Testing
- Digital Media
- Social Media Marketing
- Marketing
- Advertising
- Interactive Marketing
- Leadership
- E Commerce
- Tax
- Visual/Navigation Design Driven By User Experience
- Business Development
- Search Engine Marketing Sem/Seo
- Microsoft Word
- Project Management
- Services
- Search Engine Marketing
Alison Chen Summary
- Alison Chen, based in Shanghai, China, is currently a Head of Martech Department at MENGNIU Dairy Co., ltd.. Alison Chen brings experience from previous roles at FOSUN 复星, CapitaLand, SweetMart Development LTD and Acxiom. Alison Chen holds a 2012 - 2015 MBA Degree @ University of Manchester - Manchester Business School. With a robust skill set that includes Sales and Account Maintenance, Client Relation Management, Human Resource Management, Project Analysis and Consultation, Search Engine Marketing (SEM/SEO) and more. Alison Chen has 2 emails and 2 mobile phone numbers on RocketReach.
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Top MENGNIU Dairy Co., ltd. Employees
Yi Guo
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