Alison Chen Location
Shanghai, China
Alison Chen Work
- 2021 - now CMO and General Manager of Digital Marketing @ 海南亚特兰蒂斯商旅发展有限公司
- 2019 - 2021 Head of Digital Marketing, Digital and Innovation, China @ CapitaLand
- 2016 - 2018 VP, Data-Driven Marketing Service @ SweetMart Development LTD
- 2014 - 2015 Head of Multi-Channel Marketing Service Division @ Acxiom
- 2012 - 2013 Leader of Innovative Team APAC @ Acxiom
- 2011 - 2012 Business Director @ Nurun
- 2010 - 2011 Associate Business Director @ Nurun
- 2009 - 2010 Account Director of Interactive Marketing Team @ Zenith
- 2008 - 2009 Business Director @ shanger digital agency
- 2004 - 2008 Digital Marketing Specialist @ Taiwan Mobile
Alison Chen Education
- University of Manchester - Manchester Business School
MBA Degree
2012 - 2015 - Shih Hsin University
Certification
2005 - 2005 - International Academy of Design & Technology, Toronto
Diploma
1996 - 1997
Alison Chen Skills
- Sales and Account Maintenance
- Client Relation Management
- Human Resource Management
- Project Analysis and Consultation
- Search Engine Marketing (SEM/SEO)
- Online Advertising and Marketing
- Online Social Network Strategy and Marketing
- Website Development/ Platform Integration and Service Design
- Technical application and Efficiency Analysis of Tracking Tool
- Website Management and eCRM
Alison Chen Summary
Alison Chen, based in Shanghai, China, is currently a CMO and General Manager of Digital Marketing at FOSUN 复星. Alison Chen brings experience from previous roles at CapitaLand, SweetMart Development LTD and Acxiom. Alison Chen holds a 2012 - 2015 MBA Degree @ University of Manchester - Manchester Business School. With a robust skill set that includes Sales and Account Maintenance, Client Relation Management, Human Resource Management, Project Analysis and Consultation, Search Engine Marketing (SEM/SEO) and more. Alison Chen has 3 emails and 2 mobile phone numbers on RocketReach.
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