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Alisa Baum Location
Mesquite, TX, US
Alisa Baum Work
Sr Director and Head of Demand Generation @ (December 2024 - Present)
Sr. Director, Demand Generation @ (November 2022 - December 2024)
Sr Director, Demand Generation @ (June 2022 - July 2022)
Marketing Demand Generation and Operations Consultant @ (February 2022 - June 2022)
Sr. Director, Digital and Growth Marketing @ (September 2021 - February 2022)
Marketing Operations Consultant @ (June 2021 - September 2021)
Senior Director, Demand Generation and Marketing Operations @ (February 2021 - June 2021)
Senior Director, Demand Generation @ (October 2019 - February 2021)
Senior Director, Product Marketing @ (February 2016 - October 2019)
Director, Product Marketing and Demand Generation - IT Services and Software @ (December 2012 - November 2015)
Product Manager and Group Manager, Product Marketing, Value Added Solutions @ (January 2001 - January 2004)
Group Manager, Market Development @ (January 2000 - January 2001)
Product Manager and Group Manager, IT Services Marketing - Ibm and Lotus and Microsoft @ (January 1996 - January 2000)
Group Manager, Demand Generation @
Alisa Baum Education
Brandeis University
Bachelor of Arts (Liberal Arts, Liberal Studies)
Alisa Baum Skills
Account Marketing
Agency Coordination
Artificial Intelligence (AI)
B2B
B2B Marketing
Budget Management
Business Planning
Business Requirements
Business-to-Business (B2B)
CRM
Campaign Managment
Cloud Computing
Content Syndication
Cooperative Marketing
Cross-functional Team Leadership
Customer Relationship Management (CRM)
Demand Generation
DemandTools
Development of strategic marketing plans
Digital Direct Marketing
Digital Marketing
Direct Marketing
Direct Response
Display Advertising
Early-Stage Startups
Email Marketing
Email Strategy
Enterprise Software
Event Planning
G2
Generative AI for Performance Management
Go-to-market Strategy
Google Ads
Google Analytics
HubSpot
Inbound Lead Generation
Lead Generation
Lead Nurturing
Lead Scoring
Leadership
LinkedIn Advertising
Management
Market Analysis
Market Planning
Market Research
Marketing Analytics
Marketing Automation
Marketing Management
Marketing Operations
Marketing Strategy
Marketo
Mentoring
Mergers & Acquisitions (M&A)
Message Development
Multi-channel Marketing
Offshore Management
Online Advertising
Online Lead Generation
Online Marketing
Paid Content
Paid Media Advertising
Paid Search Campaigns
Paid Search Strategy
Paid Social Media
Pardot
Product Marketing
Professional Services
Program Budgeting
Program Management
Project Management
Revenue Generation
SEO Audits
SaaS
Sales Enablement
SalesLoft
Salesforce.com
Salesforce.com Administration
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media
Social Media Marketing
Software as a Service (SaaS)
Strategy
Team Building
Team Leadership
Team Management
Thought Leadership
Webinar Development
Writing
ZoomOS
abm
account based marketing
lead nurture
revenue engine
zoomInfo
Customer Relationship Management Crm
Consulting
E Commerce
Clean Technologies
Unified Messaging
International Development
Project Coordination
Planning and Management
Cross Functional Team Leadership
Resource Efficiency
Product Management
Go to Market Strategy
Capacity Building
Multi Channel Marketing
Product Development
Rural and Urban Development
Customer Relationship Management
Alisa Baum Summary
Alisa Baum, based in Mesquite, TX, US, is currently a Sr Director and Head of Demand Generation at Plotly. Alisa Baum brings experience from previous roles at Midaxo, OpsMx and Yugabyte. Alisa Baum holds a Bachelor of Arts in Liberal Arts, Liberal Studies @ Brandeis University. With a robust skill set that includes Account Marketing, Agency Coordination, Artificial Intelligence (AI), B2B, B2B Marketing and more. Alisa Baum has 1 emails and 1 mobile phone numbers on RocketReach.
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