Alight Analytics Information

Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007. ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program. For more information visit https://www.alightanalytics.com.