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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007. ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program. For more information visit

View Top Employees from Alight Analytics
Revenue $6 million
Funding $350000
Employees 37 (36 on RocketReach)
Founded 2007
Address 1100 Main St 1700, Kansas City, Missouri 64105, US
Phone (816) 359-3305
JavaScript, HTML, PHP +73 more (view full list)
Category Software Development & Design, Other Commercial Services, Data Management, Software, Marketing Data Aggregation, Analysis & Modeling, Google Analytics Management, Custom Reporting, Insights & Analysis, Strategic Services, Training, Web Analytics Services, Tableau Software Training, Dashboard Reporting, Google Anaytics Premium
Web Rank 5 Million
Keywords alight analytics, google data studio not robust, google analytics vs adobe analytics, why excel should not be used as a database, can't add string and string values tableau, check status irs tax return
Competitors Online Visions, Ovative Group, PenPath LLC, Semetis, Singular
SIC SIC Code 737 Companies, SIC Code 73 Companies
NAICS NAICS Code 51 Companies, 5112, 511

Alight Analytics Questions

The Alight Analytics annual revenue was $6 million in 2023.

Laurie Kolbeins is the Director of Alight Analytics.

36 people are employed at Alight Analytics.

Alight Analytics is based in Kansas City, Missouri.

The NAICS codes for Alight Analytics are [51, 5112, 511].

The SIC codes for Alight Analytics are [737, 73].

Top Alight Analytics Employees

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