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Pure Romance is the #1 sexual wellness brand in the world. Our premier products are sold through 20,000 certified Consultants. Pure Romance, a pioneer in the sexual wellness industry – is a company passionate about creating products and experiences that help people discover more pleasure (and have more fun) through personalized concierge experience with our certified Consultants.

All stores were closed as April 17, 2015. A new entity has purchased all of the assets and is operating the web-site.

What if our most intimate items were made as beautiful as the ones we displayed with the most pride? That's the question that defines what we do at LELO. Founded in 2003 and now in our second decade of producing the most refined, most luxurious and most iconic pleasure objects in the world, LELO has established a heritage based on quality, on unexpected innovation and on being entirely different from everything and everyone else. Along with sister-brand PicoBong and the influential HEX condom, launched in 2016 to widespread acclaim, LELO has offices in every major market in the world, from Shanghai to San Jose - and our soul still firmly rooted in Stockholm.