Alice Yu Email & Phone Number
VP, Marketing, Home Lending @ Citi
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Alice Yu Location
- New York, NY, US
Alice Yu Work
- 2021 -now VP, Marketing, Home Lending @
- 2017 -2021 VP, Marketing, Retail Bank @
- 2017 -2017 Direct Mail Manager @
- 2015 -2016 Strategy Supervisor, Direct Marketing @
- 2015 -2015 Manager, Marketing – Channel Lead, Direct Mail @
- 2013 -2015 Sr. Marketing Consultant @
- 2012 -2013 Marketing Consultant @
- 2008 -2012 Marketing Manager @ American Express Publishing
- 2006 -2008 Senior Marketing Manager and Marketing Manager @
- 2005 -2006 Assistant Marketing Manager @ Bookspan
- 2004 -2005 Marketing Associate @ Bookspan
- 2001 -2003 Direct Marketing Associate @
- 2000 -2001 Global Creative Services Intern @ Bates Worldwide
Alice Yu Education
- Pace University
Bachelor of Business Administration (BBA) (Marketing, Advertising and Promotions, Communications)
- Colorado State University
Masters of Business Administration
- New York University
Certificate in Digital Media Marketing (Marketing and Advertising)
Alice Yu Skills
- Leadership
- Marketing Management
- Direct Marketing
- Customer Relationship Management Crm
- E Commerce
- Database Marketing
- Social Media
- Strategic Partnerships
- Online Marketing
- Brand Development
- Digital Strategy
- Trade Shows
- Search Engine Marketing Sem
- Mobile Marketing
- Digital Media
- Business Development
- Market Research
- Web Analytics
- Competitive Analysis
- Publishing
- Digital Marketing
- Advertising
- Promotions
- Integrated Marketing
- Lead Generation
- SEO
- Strategy
- Media Planning
- Interactive Marketing
- Online Advertising
- Marketing
- New Business Development
- Segmentation
- Google Analytics
- Direct Mail
- Social Media Marketing
- Creative Direction
- Multi Channel Marketing
- SEM
- Email Marketing
- Customer Acquisition
- Management
- Marketing Communications
- Marketing Strategy
- Analytics
- Brand Management
- Copywriting
- CRM
- Marketing Research
Alice Yu Summary
- Alice Yu, based in New York, NY, US, is currently a VP, Marketing, Home Lending at Citi. Alice Yu brings experience from previous roles at Citi, Laurel Road, Horizon Media and MetLife. Alice Yu holds a Bachelor of Business Administration (BBA) in Marketing, Advertising and Promotions, Communications @ Pace University. With a robust skill set that includes Leadership, Marketing Management, Direct Marketing, Customer Relationship Management Crm, E Commerce and more. Alice Yu has 2 emails on RocketReach.
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