Alice Yu Email & Phone Number
VP, Marketing, Home Lending @ Citi
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Alice Yu Location
- New York, NY, US
Alice Yu Work
- VP, Marketing, Home Lending @ (June 2021 - Present)
- VP, Marketing, Retail Bank @ (October 2017 - June 2021)
- Direct Mail Manager @ (January 2017 - October 2017)
- Strategy Supervisor, Direct Marketing @ (September 2015 - July 2016)
- Manager, Marketing – Channel Lead, Direct Mail @ (June 2015 - September 2015)
- Sr. Marketing Consultant @ (October 2013 - June 2015)
- Marketing Consultant @ (July 2012 - October 2013)
- Marketing Manager @ American Express Publishing (May 2008 - July 2012)
- Senior Marketing Manager and Marketing Manager @ (September 2006 - May 2008)
- Assistant Marketing Manager @ Bookspan (June 2005 - August 2006)
- Marketing Associate @ Bookspan (March 2004 - June 2005)
- Direct Marketing Associate @ (January 2001 - January 2003)
- Global Creative Services Intern @ Bates Worldwide (September 2000 - August 2001)
Alice Yu Education
- Pace University
Bachelor of Business Administration (BBA)
- Colorado State University
Masters of Business Administration
- New York University
Certificate in Digital Media Marketing
Alice Yu Skills
- Advertising
- Analytics
- Brand Development
- Brand Management
- Business Development
- CRM
- Competitive Analysis
- Copywriting
- Creative Direction
- Customer Acquisition
- Customer Relationship Management (CRM)
- Database Marketing
- Digital Marketing
- Digital Media
- Digital Strategy
- Direct Mail
- Direct Marketing
- E-commerce
- Email Marketing
- Google Analytics
- Integrated Marketing
- Interactive Marketing
- Lead Generation
- Leadership
- Management
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Marketing Strategy
- Media Planning
- Mobile Marketing
- Multi-channel Marketing
- New Business Development
- Online Advertising
- Online Marketing
- Promotions
- Publishing
- SEM
- SEO
- Search Engine Marketing (SEM)
- Segmentation
- Social Media
- Social Media Marketing
- Strategic Partnerships
- Strategy
- Trade Shows
- Web Analytics
- Customer Relationship Management Crm
- E Commerce
- Search Engine Marketing Sem
- Multi Channel Marketing
Alice Yu Summary
- Alice Yu, based in New York, NY, US, is currently a VP, Marketing, Home Lending at Citi. Alice Yu brings experience from previous roles at Citi, Laurel Road, Horizon Media and MetLife. Alice Yu holds a Bachelor of Business Administration (BBA) @ Pace University. With a robust skill set that includes Advertising, Analytics, Brand Development, Brand Management, Business Development and more. Alice Yu has 2 emails on RocketReach.
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