Alfie Information

Brands are what they do, not just what they say. At Alfie (part of the Orchard Group), we know that a brand is essentially a promise to the customer. And a promise isn’t just delivered through words but also by what that brand does for its customers. That’s why we build smart brands; brands that not only communicate a compelling brand promise, but that help their customers do more. We know that the experience is as important as the message. Brands are promises, but good brands are promises kept! A smart brand is made up of three ingredients, it’s magnetic (harnessing emotion to attract people to the brand story), useful (providing genuine utility to people where and when they need it most) and connected (telling a complete story across all touchpoints along the customer journey). How do we build smart brands? By tapping into our four core consulting practises; data, CX, creative and tech, in order to build up a meaningful brand experience, wrapped around an enduring brand idea.