Director, Marketing and Brand @ (November 2019 - August 2024)
Regional Brand + Marketing Manager - Western Canada @ (May 2015 - October 2019)
Media Relations Consultant @ (September 2014 - April 2015)
Communications Associate @ (October 2010 - August 2014)
Media Relations Coordinator @ (July 2008 - July 2010)
BCIT Intern Student @ (March 2008 - May 2008)
Alexandra Shaw Education
University of Victoria
Bachelor of Arts (B.A.) (Sociology)
British Columbia Institute of Technology
Marketing Management
Deakin University
Bachelor of Arts (B.A.) (Sociology)
Alexandra Shaw Skills
Activations
Active Listening
Analytical Skills
Artificial Intelligence (AI)
Brand Development
Brand Management
Brand Marketing
Brand Strategy
Budget Management
Business Casing
Business Intelligence (BI)
Business Planning
Communications Planning
Competitive Intelligence
Content Strategy
Copywriting
Corporate Communications
Corporate Social Responsibility
Crisis Communications
Customer Loyalty
Customer Relationship Management (CRM)
Data Analysis
Data Analytics
E-Commerce
Email Marketing
Event Coordination
Event Management
Fine Dining
Franchise Relations
Go-to-Market Strategy
Growth Strategies
Guest Experience
Hospitality
KPI Reporting
Leadership
Leading transformational change
Long-term Vision
Marketing
Marketing Communications
Marketing Management
Marketing Operations
Marketing Strategy
Media Relations
New Store Openings
Newsletters
Omni-Channel Marketing
Press Releases
Product Marketing
Project Management
Public Relations
Rebranding
Regional Territory Management
Reputation Management
Resource Allocation
Restaurant + Food Trends
Social Media
Social Media Marketing
Social Media Strategy
Speech Writing
Strategic Communications
Strategic Thinking
Strategy
Team Leadership
Teamwork
Alexandra Shaw Summary
Alexandra Shaw, based in Toronto, ON, CA, is currently a Director, Commercial Banking Marketing at RBC. Alexandra Shaw brings experience from previous roles at Northland Properties, Earls Kitchen + Bar, Fresh Public Relations and Toptable Group. Alexandra Shaw holds a Bachelor of Arts (B.A.) in Sociology @ University of Victoria. With a robust skill set that includes Activations, Active Listening, Analytical Skills, Artificial Intelligence (AI), Brand Development and more. Alexandra Shaw has 1 emails and 4 mobile phone numbers on RocketReach.
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