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Alexandra Location
Switzerland
Alexandra Work
2025 -now Chair of the Board @
2023 -now Chief Marketing Officer @
2024 -now HBR Advisory Council Member @
2021 -2023 VP Global Brand and Marketing | Communication @
2020 -2021 VP Digital Marketing | Communication @
2018 -2020 Head of Global Digital Marketing and Communication Growth @
2017 -2018 Head of Digital Marketing Acceleration | Communication @
2016 -2017 Manager Digital Marketing and Communication for IQOS @
2015 -2016 Head of Innovation and EU Procurement @
2012 -2015 Head of Global Procurement for IT and Telecom @
2010 -2012 Global Program Manager for Supply Chain function @
2008 -2010 European Procurement Manager @
2005 -2008 Marketing and Communication Procurement Manager for EMEA @
2003 -2005 Senior Consultant @
2001 -2003 Business Manager @
Alexandra Education
TBS Education
Master (New technologies)
1998-2000
Tecnológico de Monterrey
(MBA program)
2000-2000
IMD Business School
(Digital Marketing Strategies Program)
2019
Alexandra Skills
Global Sourcing
Strategic Sourcing
IT Procurement
Procurement
Management
FMCG
Marketing
Spend Analysis
Business Strategy
Strategy
Supply Chain Management
Supply Management
Supply Chain
Strategic Planning
E-procurement
Supply Chain Optimization
Supplier Negotiation
Supplier Development
E Procurement
Logistics
Business Analysis
Microsoft Excel
Social Media Marketing
Microsoft Office
Project Management
Cross Functional Team Leadership
Change Management
Digital Innovation
Social Media
Business Transformation
Brand Marketing
Online Marketing
Brand Development
Digital Strategy
Customer Driven Innovation
Leading Positive Change
Lean Startup
Search Engine Marketing Sem
Trend Analysis
Digital Media
Audience Segmentation
Content Marketing
Rapid Prototyping
Agile Methodologies
Negotiation
Team Leadership
Digital Marketing
Tech Savvy
Competitive Intelligence
Cross Functional Team Building
Online Advertising
Emotional Intelligence
Senior Stakeholder Management
Search Engine Optimization Seo
Segmentation
Multi Channel Marketing
Social Media Communications
Email Marketing
Lean Six Sigma
Marketing Strategy
Analytics
Influencer Marketing
Growth Hacking
Social Media Measurement
Search Engine Marketing
Search Engine Optimization
Alexandra Summary
Alexandra, based in Switzerland, is currently a Chief Marketing Officer at Continental. Alexandra brings experience from previous roles at Continental, Harvard Business Review and Signify. Alexandra holds a 1998 - 2000 Master in New technologies @ TBS Education. With a robust skill set that includes Global Sourcing, Strategic Sourcing, IT Procurement, Procurement, Management and more. Alexandra has 4 emails and 1 mobile phone numbers on RocketReach.
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