2015 -
2017 Director, Project Management Office, Greater China Area @
2013 -
2015 Senior Manager, Strategy, Planning, and Insight @ Trendy International Group
2012 -
2013 Associate Director @
2010 -
2011 Senior Research Manager @
2008 -
2010 Strategic Planning and Insight Executive @
2006 -
2007 Senior Client Solutions Executive @
2004 -
2005 Client Solutions Executive @
2002 -
2004 Second Lieutenant Company Chief Counsellor @ Taiwanese Army
Alex Chen Education
Cambridge Judge Business School
MBA (MBA)
2007
-
2008
National Chengchi University
Bachelor of Business Administration (B.B.A.)
1998
-
2002
Alex Chen Skills
Segmentation
Brand Management
Product Development
Forecasting
CRM
Pricing
Performance Appraisal
Customer Insight
Market Research
Consumer Behaviour
Marketing Research
Market Analysis
Competitive Analysis
FMCG
Market Intelligence
Business Intelligence
Team Management
Product Management
Strategy
Integrated Marketing
Business Planning
Leadership
Public Speaking
Strategic Planning
Microsoft Excel
Sales Management
Strategic Sales Plans
People Management
Cross Functional Team Leadership
Sales
Marketing Strategy
Merchandising
Product Marketing
Sales Operations
Social Media Marketing
Marketing Management
市场规划
新业务开发
管理人员
Management
Business Strategy
Alex Chen Summary
Alex Chen, based in Shanghai, China, is currently a Chief Strategy Officer and General Manager at Pou Sheng International (Holdings) Limited. Alex Chen brings experience from previous roles at Pou Chen Group and adidas. Alex Chen holds a 2007 - 2008 MBA in MBA @ Cambridge Judge Business School. With a robust skill set that includes Segmentation, Brand Management, Product Development, Forecasting, CRM and more. Alex Chen has 3 emails and 3 mobile phone numbers on RocketReach.
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