2017 -
now Consultant, adviser and investor, primarly for the food and beverage industry. @ Independent
2018 -
2020 President and CEO @
2014 -
2016 EVP New Business and Market Development @
2013 -
2013 CEO Mexico and Central America @
2010 -
2012 CEO @
2008 -
2010 General Manager. Central America and Caribbean BU @
2006 -
2008 Chief Transformation Officer @
2005 -
2006 Sales Transformation Director @
2003 -
2005 Sales Zone Director @
1995 -
2003 General Manager @ Calzado Rohcal
1994 -
1994 Summer Associate @
1991 -
1993 Production Development Manager @ Calzado Rohcal
Alejandro Rodriguez Bas Education
Harvard Business School
MBA
1993
-
1995
Universidad Panamericana
Industrial Engineer (Industrial Engineering)
1986
-
1992
Alejandro Rodriguez Bas Skills
FMCG
Shopper Marketing
Consumer Products
Customer Insight
Project Management
Trade Marketing
Business Strategy
Strategic Planning
Strategy
Merchandising
Forecasting
Marketing Strategy
Budgets
Negotiation
P&L Management
Product Development
Coaching
Cross-functional Team Leadership
Business Planning
Market Research
Marketing Management
Change Management
Sales Management
Marketing
New Business Development
Team Leadership
Pricing
Management
Supply Chain
Business Development
Fast-Moving Consumer Goods (FMCG)
Research
C++
Team Building
Wholesale
Customer Service
Cross Functional Team
Public Speaking
Sales
Cross Functional Team Leadership
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Alejandro Rodriguez Bas Summary
Alejandro Rodriguez Bas, based in Coppell, TX, US, is currently a President Barcel Global (Takis) at Grupo Bimbo. Alejandro Rodriguez Bas brings experience from previous roles at Independent, Acosta, C&S Wholesale Grocers and Grupo Industrial Lala. Alejandro Rodriguez Bas holds a 1993 - 1995 MBA @ Harvard Business School. With a robust skill set that includes FMCG, Shopper Marketing, Consumer Products, Customer Insight, Project Management and more. Alejandro Rodriguez Bas has 2 emails on RocketReach.
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