Alejandro Pascual Abascal Email

Retail Media, Digital Marketing and CRM Director @ Samsung

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Alejandro Pascual Abascal Location

Madrid, ES

Alejandro Pascual Abascal Work

Retail Media, Digital Marketing and CRM Director @ (November 2025 - Present)
Retail Media and Digital Marketing Director @ (September 2024 - November 2025)
Visiting Professor @ (November 2024 - Present)
Master Professor, Digital Marketing and Social Media Master @ (October 2024 - Present)
MBA Professor @ (September 2023 - Present)
Retail Media Professor at Master in Marketing Strategy, Analytics and AI @ (September 2025 - Present)
Tech MBA Academic Director and Professor @ (September 2024 - Present)
Director, FMCG and Hardlines Business Development - Miravia @ (November 2023 - August 2024)
Director, Beauty and Health Categories - Miravia @ (April 2022 - November 2023)
Strategic Brands, Head of FMCG Corporates and Services - AliExpress @ (September 2021 - March 2022)
Home Categories Director - AliExpress @ (June 2020 - October 2021)
Head Marketplace Ecosystem Expansion, Southern Europe - AliExpress @ (September 2019 - June 2020)
Head of Online Sales, D2C e-Commerce and Marketplaces @ (March 2017 - September 2019)
Vendor Manager @ (February 2015 - March 2017)
Marketing Manager - Mobile Initiatives (Appstore) @ (February 2013 - February 2015)
Marketing Strategy and Pricing Responsible @ (February 2010 - February 2013)
Mobile Data Product Marketing Manager @ (March 2009 - February 2010)
Marketing Strategy Specialist @ (February 2008 - March 2009)
Products and Services Consultant @ (July 2007 - February 2008)
R and D Intern Engineer @ (July 2006 - April 2007)
Engineering and Research Lab Intern @ (September 2004 - September 2006)

Alejandro Pascual Abascal Education

University of Deusto
MSc (Telecommunication Engineering)
2001-2007
University of Deusto
Engineering Scholarship (Telecommunication)
2004-2006

Alejandro Pascual Abascal Skills

Marketing Strategy
Go-to-market Strategy
Telecommunications
Mobile
Telco
Product Development
Product Management
Forecasting
Team Management
Strategic Planning
Business Strategy
Product Marketing
Competitive Analysis
Online Marketing
Business Management
Negotiation
Market Analysis
Customer Relations
Team Leadership
Market Research
Account Management
Amazon
Analysis
Android
B2B
B2B2C
Brand Marketing
Business Analysis Planning & Monitoring
Business Case Modelling
Business Development
Business Intelligence
Business Planning
CRM
Category Management
Contract Negotiation
Corporate Branding
Customer Acquisition
Customer Analysis
Customer Segmentation Strategy
D2C
Digital Innovation
Digital Marketing
Direct to Consumer Marketing
E-Commerce
Ecosystem Management
Enterprise Software
Executive Leadership
Fast-Moving Consumer Goods (FMCG)
Financial Analysis
Fixed Mobile Convergence
Integration
Leadership
Management
Market Planning
Marketing
Mobile Applications
Mobile Commerce
Mobile Communications
Mobile Devices
Mobile Internet
Mobile Marketing
Mobile Technology
Multi-Channel Marketing
Network Design
Online Advertising
Online Lead Generation
Online Marketplace
Online Sales Management
Operations Support
P&L Forecasting
P&L Management
People Development
People Management
Pricing
Process Intensification
Product R&D
Product Strategy
Project Management
Project Planning
R&D
Retail Category Management
Retail Sales
Sales Management
Sales Operations
Sales Processes
Smartphones
Software Project Management
Start-ups
Strategic Partnerships
Strategic Sourcing
Strategy
Telco Industry
VAS
Vendor Management
Vendor Qualification
Vendor Sourcing
Web 2.0
Wireless
Wireless Networking
Spanish
Microsoft Office
Customer Service
Go to Market Strategy
Start Ups
E Commerce

Alejandro Pascual Abascal Summary

Alejandro Pascual Abascal, based in Madrid, ES, is currently a Retail Media, Digital Marketing and CRM Director at Samsung Electronics. Alejandro Pascual Abascal brings experience from previous roles at Samsung Electronics, IE Business School and CEU Educational Group. Alejandro Pascual Abascal holds a 2001 - 2007 MSc in Telecommunication Engineering @ University of Deusto. With a robust skill set that includes Marketing Strategy, Go-to-market Strategy, Telecommunications, Mobile, Telco and more. Alejandro Pascual Abascal has 2 emails on RocketReach.