Alejandro Barrera Email & Phone Number
Senior Manager Publishing - LATAM @ adidas
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Alejandro Barrera Location
- Mexico City, Mexico
Alejandro Barrera Work
- Senior Manager Publishing - LATAM @ (August 2025 - Present)
- Marketing Manager LATAM North @ (September 2019 - August 2025)
- Sr. Brand Manager and Strategic Planning @ (June 2016 - April 2019)
- Strategic Planning and Marketing Jr. Manager @ (January 2014 - June 2016)
- Customer Insight Coordinator @ (September 2012 - January 2014)
- Merchandiser @ (January 2009 - August 2012)
- Marketing and finance Intern @ (January 2008 - January 2009)
Alejandro Barrera Education
- Tecnológico de Monterrey
Master in Innovation for Corporate Development (Business)
2011-2014 - Tecnológico de Monterrey
Bachelor of Business Administration (BBA) (Business Administration and Management, General)
2005-2009 - Universidad Alfonso X El Sabio
Intercambio universitario (Business Administration and Management, General)
2007-2007 - Tomas Alva Edison
Bachillerato Bilingüe
Alejandro Barrera Skills
- A/B Testing
- Analytics
- Brand Development
- Brand Management
- Brand Partnerships
- Brand Strategy
- Business Development
- Business Performance Management
- Business Planning
- Business Strategy
- CRM
- Commercial Management
- Competitive Analysis
- Compras
- Cross-functional Team Leadership
- Cultural Engagment
- Customer Insight
- Desarrollo de campañas
- Desarrollo de marca
- Desarrollo de productos
- Estrategia digital
- Exclusive Brands Launch
- Forecasting
- Google Analytics
- Growth Marketing
- Influencer Marketing
- Introducing New Products
- Inventory Management
- Leadership
- Management
- Market Analysis
- Market Planning
- Market Research
- Marketing
- Marketing Campaign Management
- Marketing Communications
- Marketing Plan Creation
- Marketing Strategy
- Marketing digital
- Marketing online
- Merchandising
- Microsoft Excel
- Microsoft Office
- Negotiation
- P&L Management
- PR
- Paid Media Advertising
- Positioning (Marketing)
- Pricing
- Private Label
- Product Development
- Product Launch
- Product Marketing
- Product Placement
- Project Management
- Purchasing Negotiation
- Relationship Building
- Retail
- Social Media
- Social Media Marketing
- Strategic Partnerships
- Strategic Planning
- Strategy
- Team Leadership
- Teamwork
- Trade Marketing
Alejandro Barrera Summary
- Alejandro Barrera, based in Mexico City, Mexico, is currently a Senior Manager Publishing - LATAM at adidas. Alejandro Barrera brings experience from previous roles at PlayStation, Tiendas Neto, Sam's Club and Best Buy. Alejandro Barrera holds a 2011 - 2014 Master in Innovation for Corporate Development in Business @ Tecnológico de Monterrey. With a robust skill set that includes A/B Testing, Analytics, Brand Development, Brand Management, Brand Partnerships and more. Alejandro Barrera has 2 emails and 2 mobile phone numbers on RocketReach.
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