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Alan X. Location
Beijing, China
Alan X. Work
2021 -now Head of Marketing and Direct to Consumer Business Union @
2018 -2020 Head of Marketing, Category and Strategic Business IMC @
2016 -2017 General Manager, Brand Management and Marketing @
2013 -2016 Consumer Marketing Lead @
2012 -2012 Consumer MarCom Lead @
2010 -2012 Commercial MarCom Lead @
2007 -2010 Marketing Program Manager @
2006 -2007 Account Manager @
2004 -2006 Account Manager(AE-SAE-AS-AM) @
Alan X. Education
China Europe International Business School (CEIBS)
Executive MBA
2024-2025
BiMBA at Peking University
Master of Business Administration (M.B.A.) (Major)
2010-2012
Beijing University of Chemical Technology
Bachelor (Business Administration)
1999-2003
Alan X. Skills
Marketing Management
Marketing
Integrated Marketing
Digital Marketing
Marketing Communications
Advertising
Market Planning
Strategic Planning
Retail
Public Relations
Mobile Devices
Segmentation
Brand Architecture
Project Planning
Positioning
Budgets
Project Management
ROMI
Event Planning
Event Management
Social Media Marketing
Brand Management
People Management
Alan X. Summary
Alan X., based in Beijing, China, is currently a Head of Marketing and Direct to Consumer Business Union at ResMed. Alan X. brings experience from previous roles at JD.COM, Tianhong Asset Management Co., Ltd., Microsoft and HP. Alan X. holds a 2024 - 2025 Executive MBA @ China Europe International Business School (CEIBS). With a robust skill set that includes Marketing Management, Marketing, Integrated Marketing, Digital Marketing, Marketing Communications and more. Alan X. has 4 emails on RocketReach.
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