Alan Ren Email
Senior Vice President, Genenal Manager, Ecommerce, Estee Lauder Group, China @ The Estée Lauder Companies Inc.
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Alan Ren Location
- Shanghai, China
Alan Ren Work
- 2022 - now Senior Vice President, Genenal Manager, Ecommerce, Estee Lauder Group, China @
- 2021 - 2022 Chief Marketing Officer, Genenal Manager, Marketing, Greater China @
- 2019 - 2021 General Manager, E-Commerce, Greater China, Domestic and Cross Border @
- 2016 - 2019 Vice President, Digital and E-commerce @
- 2014 - 2016 CEO and Executive Director @ Krypton Vision INC.
- 2004 - 2014 Marketing Director @
Alan Ren Education
- 中山大学
Master of Administration (Accounting and Finance)
1997 - 2004
Alan Ren Skills
- Brand Equity Development
- Strategic Brand Positioning
- Innovation Development
- Marketing Strategy
- Digital Marketing
- Integrated Marketing
- Entertainment Marketing
- Marketing Communications
- Channel Strategy Development
- Trade Marketing
- Marketing Research
- Qualitative & Quantitative Research Methodologies
- Media Strategy
- Advertising
- Media Planning
- Product Innovation
- Innovation Management
- Brand Development
- Brand Design
- Beauty Industry
- Hair Care
- Skin Care
- Startup Development
- Early-stage Startups
- Startup Marketing
- Management
- Marketing
- Strategy
- Leadership
- Strategic Planning
- Business Strategy
- Cross-functional Team Leadership
- FMCG
- Market Research
- Consumer Products
- Competitive Analysis
- Brand Management
- Customer Insight
- Brand Equity
- PowerPoint
- Cross Functional Team Leadership
- Research
- eCommerce
- Retail
- Early Stage Startups
- Qualitative and Quantitative Research Methodologies
- Microsoft Excel
- 零售品类管理
- 零售营销
- 电子商务
Alan Ren Summary
- Alan Ren, based in Shanghai, China, is currently a Senior Vice President, Genenal Manager, Ecommerce, Estee Lauder Group, China at 雅诗兰黛. Alan Ren brings experience from previous roles at Mead Johnson Nutrition, SEPHORA and Krypton Vision INC.. Alan Ren holds a 1997 - 2004 Master of Administration in Accounting and Finance @ 中山大学. With a robust skill set that includes Brand Equity Development, Strategic Brand Positioning, Innovation Development, Marketing Strategy, Digital Marketing and more. Alan Ren has 1 emails on RocketReach.
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