Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt and Saudi Arabia we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers.
For over four decades, Dubai Duty Free has set the standard for first class retail experiences in the world of travel, operating at Dubai International Airport and Al Maktoum International Airport.
Our vision is to make Dubai Duty Free an essential and enjoyable part of every journey, offering travellers a premium shopping experience with a wide range of high quality products and exceptional service, both in-store and online. From luxury brands to travel essentials, we offer something for everyone, ensuring every customer finds a piece of Dubai to take with them.
In December 2025, we will proudly celebrate our 42nd anniversary, a milestone that underscores our legacy of excellence, innovation, and commitment to redefining travel retail for millions of global travellers each year.
نسعى لأن نكون الأفضل دائما في تقديم أجود المنتجات الاستهلاكية بأسعار متميزة بما يجاوز توقعات العملاء، وذلك من خلال - التوسع الدائم و إتباع سياسات متطورة، وفعالية التنفذ بأحدث التقنيات والأنظمة الحديثة بإدارة وطنية متميزة ،و رفع كفاءة خدمة العملاء- ،وذلك بما يضمن توسيع قاعدة المستهلكين، وحماية المستهلك من تقلبات السوق وتحقيق أفضل الأرباح للمساهمين المواطنين ، بما يسهم في تحقيق الأهداف الاقتصادية والاجتماعية للدولة ، ويعظم دور الجمعية في تقديم المنافع والمساعدات الاجتماعية.