Akkarouna Competitors

Aston Martin. The pinnacle of automotive engineering underpinned by the strongest portfolio of cars in the brand’s history. Housed at Gaydon, Warwickshire, Aston Martin is a collective with a clear vision to become the most desired ultra-luxury brand. This belief is solidified by five values: Unity, Openness, Trust, Ownership and Courage with a commitment to make a great place to work and developing the finest talent. All this whilst connecting drivers across the world to the very soul of the car. A pulsating experience that races through every disc, every capillary of the bloodstream.

Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

Brave, authentic and unexpected, Lamborghini is so much more than a brand. Since our foundation in Sant’Agata Bolognese in 1963, we have revolutionized the automotive, design and engineering fields in ways that were previously unimaginable. We have spent more than half a century creating and perfecting the ultimate Super Sports Car. Focusing on more recent times, the game-changers that have been launched since 2019 include: Huracán STO (the road-legal racecar version of Huracán), Aventador LP 780-4 Ultimae (the most powerful Aventador ever made), Countach LPI 800-4 (a re-imagining of the iconic model that bears its name), Huracán EVO RWD and EVO RWD Spyder (rear wheel drive models that embrace Lamborghini’s original mechanical purity). Aside from crafting vehicular works of art, we are paving the way for an environmentally sustainable route. Our Direzione Cor Tauri strategy aims to achieve complete decarbonization of all our future models. This hybridization process will lead Lamborghini into a new and brighter phase of its existence. As we have always done throughout our history, we will continue to be brave, authentic and unexpected in all our endeavors.