AjO Information

AjO integrates behavior and brain science to drive demand for building science. To increase market uptake of home energy upgrades. To reduce the waste of energy in the residential sector while improving the health, comfort, quality and experience of living in our homes. How do we resonate effectively with homeowners, our decision makers? s whole-human approach is designed to connect with both the rational and emotional realms. Influence: Two groups that have direct connection and potential for influencing homeowners are contractors and real estate professionals. AjO equips these with tools to elevate their effectiveness in communicating the benefits of energy upgrades. AjO leverages peer influence, the most powerful form of persuasion in its searchable collection of stories. Consumers can search for stories of homes like theirs. In these they will see homes similar to their own in location, age and architectural type, often in their own towns or neighborhoods, owned by folks like them. They can find examples of energy upgraded homes with similar goals, problems and solutions. Motivation: Pains and gains drive people to take action. But first they need heightened awareness and clarification of these and their solutions. Then, they make their decisions in primal, emotionally weighted ways. Next, when their rationale kicks in (which may be milliseconds or days), they look for trusted, concrete guidance. As they step into action, expert and social affirmation fuel their diligence, raising their emotional experience and sense of purpose and fulfillment. Our brains are wired for stories! But not so much for data. We learn best through stories as our brains make sense of scenarios, sequences and outcomes when presented in a relatable story. Stories actually stimulate chemical changes in our brains such as the production of dopamine which puts us in a cooperative mood. Stories invite participation, inform, demonstrate and rouse curiosity and imagination helping listeners to see for themselves. To imagine what energy ...