Aitrak Information

AITRAK ALLOWS BRAND AND RETAILERS TO SEE WHAT THEIR CUSTOMERS ARE REALLY SEEING. Brands and retailers spend thousands of dollars designing storefronts, merchandising displays, product packaging, and advertising creative. But how do you know what customers are really seeing in those first few critical seconds? Aitrak uses machine learning to deliver all the benefits of professional eye-tracking studies but with results in minutes not days. AITRAK HELPS DESIGNERS AND MARKETERS TO CAPTURE THE RIGHT VISUAL ATTENTION IN THE FIRST FEW SECONDS. Designers and marketers are talented creatives with amazing insights and compelling strategies. But how do you know that their designs are optimised to capture the right visual attention in the first few seconds? Aitrak removes guesswork and subjective opinions from the design process, allowing you to maximise the visual impact of your designs. AITRAK USES MACHINE LEARNING AND PROPRIETARY DATA TO DELIVER FAST, ACCURATE, AND RELIABLE RESULTS. Aitrak uses a proprietary predictive AI model trained with thousands of retail images viewed by people using traditional eye-tracking technology. This approach, combined with the founding team’s expertise in retail marketing and computer vision, ensures that Aitrak’s deep neural network delivers fast, accurate, and reliable results.