Aishitoto Information

With over 27 years of expertise in health and beauty innovation, Aishitoto (pronounced eye-she-toe-toe) has solidified its position as Japan’s No.1 Collagen Jelly Brand, maintaining market leadership for 15 consecutive years. Headquartered in Fukuoka, Japan, we are honored to be recognized as one of the Top 300 SMEs by Japan’s Ministry of Economy, Trade, and Industry. Driven by our philosophy that “countries with happy women will be prosperous,” Aishitoto is committed to bringing smiles and beauty to the world. We meticulously blend nature and science, using premium, safe ingredients to develop products that support beauty and wellness from within. Our extensive product line includes over 100 health and beauty products, catering to all age groups and skin types, with a strong presence in both Japan and international markets. Why Aishitoto? ✔ Market Leader: Aishitoto holds an average 39% market share in Japan’s collagen jelly sector, with an exceptional 94% repurchase rate, reflecting strong consumer trust. ✔ Premium Collagen Formulation: We use high-quality marine collagen extracted from ocean white fish, infused with natural fruit flavors for a delicious and enjoyable experience. ✔ Award-Winning Excellence: Our commitment to quality has been recognized with over 300 Monde Selection Awards (Brussels, Europe) and the Quality Choice Prize 2024 (Diamond Category) by European Society Quality Research (Vienna, Austria). ✔ Halal-Certified Product: Our Muscat, Japanese Citrus, Ceramide-Acai, and Ceramide-Mango Collagen Jellies are Halal-certified, making them inclusive and enjoyable for our Muslim customers. ✔ Expanding Global Reach: In addition to our best-selling collagen jelly, we have developed cosmetics lines under Aishitoto, Gokayama, and Umikara, bringing the Japanese beauty philosophy to markets worldwide. We are open to OEM and Distributorship partners globally. Email: overseas@aishitoto.com Phone: +81 92 954 0668