AiRR Information

AiRR gives you control of your brand's perception in AI search. Right now, your potential customers are having unlimited conversations with AI about your brand. AiRR allows you to control that conversation. You can't check those answers yourself. AI search has its own version of cookies, called fingerprints, so the answer you get is custom to you. AiRR measures direct from the source, with zero fingerprints, at a scale no one can reach on their own, and shows you exactly how your brand appears to your ideal customers. Then it delivers everything needed to change the answer, without ever touching your systems. The benchmark is the AiRR Score, the 0 to 100 standard for brand perception in AI search, built on the 4Ps: Presence, Perception, Prestige and Persistence. Measured per engine, never blended. Tracked daily against your competitors. The weights are locked and every brand is measured identically. The score can't be bought. Your buyer is not the average user. The same question returns a different answer depending on who the model thinks is asking. AiRR scores your brand through the lens of each ideal customer you sell to and reports the gap as Persona AiRR Drift (PAD), the metric we coined and published: in our research, the same brand on the same question moved more than 40 points when only the audience changed. See what AI is really saying about you. Run a scan today at airrscore.com and see where your brand shows up in AI Search.