When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while brand continues to blaze its own trail.
Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.
Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oreal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (with Moroso – furniture, Foscarini – lighting, Scavolini – Diesel social kitchen, Seletti – tableware and Berti – wooden flooring).
Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good.
We take pride in our history of making fashion accessible to everyone and led by our values we strive to build a more welcoming, inclusive, and sustainable industry. We are privileged to have more than 120,000 colleagues, in over 75 countries across the world. That’s 120 000 individuals with unique experiences, skills, and passions. At H&M, we believe everyone can make an impact, we believe in giving people responsibility and a strong sense of ownership. Our business is your business, and when you grow, we grow.
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