Ailuna Information

Cybersecurity / fraud prevention and sustainability / ESG are top priorities for business. Fraud is extremely costly for businesses and delivers significant reputational damage when the criminals strike. And with ESG, the problem companies need to solve is that, when it comes to sustainability, employees must be engaged or change will not happen fast enough. Our guiding principle is that security and sustainability decisions are made by people – employees, customers and consumers – where human behaviour accounts for more than 90% of all incidents. Ailuna is the world’s first behaviour change platform that brings those two areas together – using gamification and rewards – to reduce risk, embed impactful habits and culture. Delivered via our fun and intuitive app and rapidly increased use of AI, we make it effective to develop habits that are good for your business, good for your security posture, good for your end users, and good for the planet. Ailuna is based on science and inspired by sports and James Clear’s “Habits with Impact” research and methodology. - 2021: The Ailuna app and behavioural change engine was developed and tested with consumers in over 50 countries. - 2022: Ailuna for Business was launched and used by early adopter enterprise clients including Asahi and GoCardless, SAV Systems and Octopus Investments. - 2023: Ailuna became the sustainability content partner for Europe’s largest mall operator, URW Westfield, engaging customers across 11 countries and 12 languages to consume more responsibly and live more sustainably. - 2024: Ailuna extends behaviour change into cybersecurity and fraud prevention, in partnership with We Fight Fraud We have proven that Ailuna delivers behaviour change for sustainability. Our platform caters equally well to customers / consumers as to employees. We can drive any type of change. Ailuna is Hawaiian and means: "Aiming high, pointing at the moon". And that's exactly what our ambitions are: High.