A.I. Optify Information

We design machine learning algorithms for customized RTB bidders. We analyze publishers & clients first-party data to identify the target audience and constraint the size of search space for the optimization algorithms. We initialize the RTB bidders with the pre-trained optimization model. In the process of ad buying we use online-learning algorithms to exploit the logs stream (i.e. clicks, conversions etc) to maximize the campaign's ROI.