Agromarketplace Competitors

For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here. As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.

Farmers Edge is a global leader in digital agriculture, unifying farm data, analytics, and laboratory science to improve productivity and sustainability. Our organization includes leading precision agronomy platform FarmCommand®, Farmers Edge Laboratories, and Corvian—our enterprise technology division powering digital transformation across agriculture and related industries.

CropX is one of the world's fastest-growing providers of AgTech solutions, deployed in over 50 countries and across all arable continents. Our flagship product, the CropX agronomic farm management system, synthesizes data from soil to sky to offer advanced soil and crop intelligence and a suite of digital agronomic decision and planning tools, all on an easy-to-use app capable of tracking multiple farms and fields. Since 2020, CropX has been consolidating world-class technology to provide an impactful, all-in-one and easy-to-use solution for the complicated challenges faced by farms today. These acquisitions take regional technology to a global scale and accelerate market reach for an urgent response to the climate crisis. Impact: Using the CropX system farms, advisors, and food companies can access data from soil, satellites, weather, crops, and much more. The system provides specific insights for irrigation, crop protection, nitrogen monitoring, and effluent irrigation. CropX also offers APIs for other AgTech providers. Farms optimize their water, chemical, and fertilizer use, ensuring they are maximizing yields while minimizing environmental impact. Agronomic advisors help their customers get the best results with confident, real-time-data-led decisions. Food companies connect with supplier farms, helping them achieve better outcomes, ensuring a more resilient supply chain and meeting their climate pledges. Investors and Partners: CropX is backed by the world’s leading agribusinesses and VCs, who recognize that CropX’s precision-ag technologies set new standards of best practices for environmental sustainability and greater farm productivity. Learn more at www.cropx.com CropX Technologies acquisitions: • 2020 – CropMetrics, United States (retired brand • 2020 – Regen Ag, New Zealand (retired brand) • 2021 – Dacom Farm Intelligence, Netherlands • 2023 – Tule Technologies, California USA • 2023 – Green Brain, Australia