Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
BUILDING BETTER BUSINESSES
Ignite Academy helps founders, entrepreneurs and CEOs make better decisions, faster.
We run the Ignite Growth Board, an application-only, non-competing peer advisory board (founders’ mastermind) with one seat per category, Chatham House confidentiality and NDA protection. We also deliver 1-to-1 coaching, workshops, events, retreats and media, turning strategy into execution and compounding results.
What we do
* Growth Board: curated, non-competing peer board; 12 seats, 12 sessions, hybrid access.
* 1-to-1 Coaching & Consulting: practical operator support for pricing, ops, leadership and go-to-market.
* Workshops & Training: playbooks you can use Monday (pricing, brand, sales, finance, hiring, AI).
* Events & Retreats: high-signal sessions that create clarity, momentum and accountability.
* Media & Podcasts: conversations that turn insight into action.
Why it works (and what to expect)Small rooms, strict confidentiality and operators (not theorists). Members routinely report:
* +2–5 pts net margin (pricing + ops)
* £250k–£1.2m new revenue (channels/partnerships)
* 18–45 days faster cash conversionRepresentative outcomes; anonymised.
Who we serveAmbitious founders, CEOs and owner-operators who value candour, accountability and speed.
Let’s talkMessage us to explore a fit for the Growth Board, book a clarity call, or discuss coaching/workshops.
Catalyst Fitness is Georgia’s one and only fully accredited and medically recognized Personal Training and Performance Enhancement facility. We are dedicated to transforming lives and revolutionizing the health and fitness industry by providing unprecedented success through our unique scientific approach to fitness.
Catalyst Fitness offers the most knowledgeable and experienced Personal Trainers, who all hold multiple certifications through the five most reputable and accredited personal training organizations (NASM, PTA Global, ACE, NSCA and ACSM).
Since 2004 Catalyst Fitness has been serving the needs of Metro-Atlanta and is expertly run by Valorie Ness, B.S., CPT and Bill Sonnemaker M.S., PES, CES, CSCS. Valorie and Bill are both internationally renowned fitness experts and educators.