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Most marketing gets ignored because the brain filters it out. Same cues. Same stories. Same predictable outcomes. But when something breaks expectation, people pay attention. In cognitive science, that’s called prediction error. We call it escaping the Predictability Tax. Because if people can predict your next move, they’ve already lost interest.. Safe gets seen. Surprise gets remembered. www.agit8.com

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Alexander Stolerman is the Managing Director of AGIT8.

5 people are employed at AGIT8.

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