Apex was founded in the year 1978 by late Mr.P.M. Abdul Bashir, with the vision of satisfying the industrial supply needs of the region. From this early vision, his idea was to have a store where friendly staffs cater to every need of its customers who can walk away with quality goods for best value. In 1978 Apex opened its first store in Abu Dhabi, primarily concentrating on small and medium sized companies. Apex moved to Mussafah Industrial area in 1982. In 1991 Emirates Tools a sister company of Apex was started in Mussafah and following year (1992) Apex started a new branch in Mussafah M-14. 1997 saw Apex move to Dubai by opening a sister company under the name House of Tools. The big push to become a major player in the market came in the year 2004 when Apex opened a second store in Mussafah M-9 and another sister company in Mussafah by the name Hardware Market. 2005 was a sad year in the history of Apex when we lost our founded Mr. P.M.
THE INNOVATIVE WAY – NOTHING LESS THAN THE BEST
Innovative customers have learned that the company offers the best-designed, highest-quality products at the best price – all backed by the industry’s best warranty. The benefits? Increased productivity, quality throughput, and profitability. Not to mention less clutter, and fewer lost parts and tempers.
Innovative earns its business by making its customers’ work and parts management processes more efficient, more profitable. By walking the talk and sticking to its core values.
INNOVATIVE VALUES
+Adhere to highest ethical standards
+Treat customers, employees and vendors fairly
+Apply innovative design to solve customer problems, improve productivity
+Conduct strict quality control throughout – from products to packaging to service
+Utilize the highest quality materials and workmanship
+Fulfill orders fast – ship same or next business day
+Stand behind products with top-notch warranty
+Provide person-to-person service, go the extra mile for the customer
+Always put the customer first
THE INNOVATIVE DIFFERENCE
Innovative invented the work and parts management systems segment of the collision services and automotive repair industry with its one-of-a-kind, ingenious solutions to customer problems. Others have attempted to replicate its products, but Innovative customers know the difference and pass the word along.
+Better design with fewer moving parts for a long lifetime
+Unparalleled workmanship and materials
+Innovative throughout – multi-use, space-saving, mobile to move with the user’s work flow
+The industry’s best, three-year warranty – although it’s never been utilized!
+Attention to the little things that create superior service such as “goodwill” small parts replacement
+Listening to the customer to create products that solve problems and make the job easier