AgFirst NZ Competitors

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.

From 1 July 2025, AgResearch is a Group of the Bioeconomy Science Institute. Our mission is to create a strong, sustainable pastoral agricultural sector for the benefit of New Zealand.

PGG Wrightson (PGW) is a market leading, full-service agricultural supplies and services business operating across the rural supply chain throughout New Zealand for more than 170 years. PGW's enduring relationships with the rural community, technical expertise, focus on innovation, along with its nationwide presence, place it in an enviable position of being one of the best-known and most respected agricultural brands in New Zealand. PGG Wrightson was formed in October 2005 through the merger of Pyne Gould Guinness and Wrightson. Both founding companies had long histories dating back to 1851 and 1861 and were themselves the result of many amalgamations through the years. The company is a New Zealand business listed on the NZ Stock Exchange (NZX:PGW). PGW is a market leader in many of the segments in which it operates including rural retail supplies, horticultural supplies, pasture improvements, livestock, animal health and nutrition, wool, water, real estate, insurance, as well as technical advice and support.