We're the digital operating partner sponsors embed when generalist agencies break at scale.
Healthcare platforms grow through acquisition. Every new site adds fragmented websites, inconsistent local presence, leaky attribution, and HIPAA exposure that compounds quarter over quarter. Most agencies treat marketing as a line item. We treat it as infrastructure — capital that compounds platform value, not OpEx that scales linearly and erodes EBITDA.
A 50-person collective of advisors, data architects, and elite performance marketers — fluent in both clinical operations and enterprise valuation. We sit in the boardroom and behind the dashboard.
Where we operate:
Pre-close digital QoE — uncover marketing liabilities before LOI
Fractional CMO leadership — embedded operating partner without the FTE cost
Enterprise web architecture & M&A integration — zero-downtime consolidation
Closed-loop paid media — clinical-acuity CPA, not vanity clicks
HIPAA data ops & attribution — Freshpaint, OursPrivacy, and Curve
GEO & local SEO at multi-site scale — every location, every market
Employer brand & clinical recruitment — the talent side of the operating model
Specialty depth:
Medical & Surgical · Dental DSOs · Behavioral & Mental Health · Elective & Aesthetic · Hospitals & Health Systems · Women's, Pediatric & Family Health · Post-Acute & Senior Care · Veterinary · Life Sciences B2B
Proof, not pitch decks:
CVAUSA — one Iowa practice to the #1 U.S. cardiology platform. Southern Veterinary Partners — 1,036% marketing ROI, $37M revenue, 200+ hospitals. IFAR — eliminated $1.5M paid-ad dependency, now global organic leader in reconstructive surgery.
Named to Modern Healthcare's Best Places to Work in Healthcare in 2025 and 2026.
If your platform needs marketing infrastructure that survives diligence, integrates every acquisition, and protects the exit multiple — let's have a 30-minute working session.
DMA (Digital Marketing Agency) is a provider of specialized digital marketing solutions for both small to medium businesses with aspirations to grow and enterprises looking to maintain market dominance. We provide digital marketing campaigns based on the unique objectives and requirements of each client, giving specialized service to help them not only achieve their marketing objectives, but to exceed their expectations. Innovation is something we strive to uphold with each project we take on, finding new ways to get the most out of digital marketing for each business with connect with.
Innovative Marketing is a full-service Point of Purchase Display company. We have in-house design, engineering, project management, customer service, and sales.