Quality, Integrity, People, Community and Sustainability
These are not just words, but a cultural lifestyle and commitment at Sierra Nevada Brewing Co. Our mission is the same as it has been since Sierra Nevada started in 1980 with a humble hand-built brewhouse - to produce and market the finest ales and lagers possible and to do it responsibly. Today Sierra Nevada Brewing Co. is America’s longest-running craft startup, and boasts the number-one best-selling craft brand in the country—the legendary flagship, Sierra Nevada Pale Ale.
To this day, Sierra Nevada Brewing Co. remains true to its roots. Our founder and owner is still personally involved in every aspect of brewery operation. Most importantly, the Sierra Nevada commitment to quality remains the same. Premium ingredients and time-honored brewing techniques make Sierra Nevada ales and lagers truly exceptional beers.
Sierra Nevada strives for quality in everything we do. From pioneering new beer styles to innovating groundbreaking environmental initiatives, we take our time and look at every option to ensure the best possible outcome. This stubborn insistence on quality extends to our workplace environment as well. At Sierra Nevada Brewing Co., we recognize the vital role our employees have in the ongoing success of our company. As an employee of Sierra Nevada Brewing Co., you will be challenged to perform at a level that meets or exceeds our high quality standards that our customers have come to expect from us.
Our Michigan Craft Brewery was launched with a commitment to great beer and an aversion to just about everything else. Truth is, anything unrelated to crafting beer that knocked taste buds awake got little attention.
Turns out, that’s not the easiest path. Heck, you could even call it an ill-advised one. But the results—the remarkable IPAs, the much-loved ales, the popular session beers—may not have happened without the bumpy journey.
When the Dark Horse crew ran into business challenges even another blow-your-mind IPA couldn’t solve, John Leone of Roak Brewing saw an opportunity to join forces and create something extraordinary. Ideas were hashed out. Debates ensued. Plans were hatched. The result? The Dark Horse brand would carry on, stronger than ever, with its middle finger and aversion to the status quo intact.
A whole lot of rebel, a little bit of responsibility, a bunch of curiosity. It’s a lot to put into any beer. But once you taste ours, we’re pretty sure you’ll understand.