Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels.
People travel to San Antonio thinking, “Remember the Alamo” and leave saying “Remember the great Mexican food?” So, it shouldn’t come as a surprise that Taco Cabana got its start right in the heart of the Alamo City. The family that opened the first TC in 1978 wasn’t trying to create a chain. Just a friendly, casual, neighborhood gathering place. A relaxed destination to savor great, affordable Tex-Mex food crafted from authentic family recipes. Served in a welcoming atmosphere that invited friends to sit, relax and enjoy.
Go to your local TC today and you’ll see the vibe is still the same. Sure, you can get in and out quickly or grab and go at the drive-thru, but we also encourage you to take a little time, slow down and chill out.
That’s life on the patio. That’s TC.
In August 1990, Baja Fresh® Mexican Grill opened its first restaurant featuring all-fresh, traditional fire-grilled Mexican favorites. Like many who grew up on fast food, we realized that it was time for something else, something different and something FRESH. Baja Fresh continues to be passionate about serving the freshest and high quality food in bright, clean environments. We believe in the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy "Live Fresh" and you'll find this attitude in everything we do.
We choose handmade not processed. Farm fresh not tin-canned.
Flavor and nutrition over fillers and fads. At Baja Fresh you’ll find eating well is a way of life and a state of mind. We believe in real food made with passion, for real people. Food that’s always prepared by hand from real recipes and real farm fresh ingredients, not pre-packaged. Life should be full of variety, zest and positive energy. Energized by good health and good nutrition.
We invite you to Eat Well and Live Fresh by making Baja Fresh a part of your active daily lifestyle.