AfriSight Information

AfriSight is the leading African audience platform providing first-party consumer data to market research firms, brands, and agencies among others. The AfriSight platform enables the collection and delivery of on-demand, real-time, cost-effective and reliable Africa consumer data & insights. Our vision is to unlock data-driven decisions across Africa. Leveraging on exponential growth in mobile and internet penetration across Africa, AfriSight has created an online platform (marketplace) consisting of hundreds of thousands of profiled audience (panelists) willing to participate in surveys, helping companies make informed decisions. The audience (panelists) who take part in surveys are rewarded with gift cards, cash, airtime, and mobile money. The AfriSight Survey Portal is a DIY platform enabling clients to create surveys, choose target audience (based on selected demographics), and collect consumer insights in real-time. AfriSight is using AI, machine learning, GeoIP technology to find patterns in data, improve data quality & efficiency and target the right audience. The company abides by the Esomar Code of Conduct.