Affinity Strategies Technology Stack

Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Proofpoint provides cloud-based email security, e-discovery and compliance solutions for companies to protect sensitive business data.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GNU Make is a tool which controls the generation of executables and other non-source files of a program from the program's source files. Make gets its knowledge of how to build program from a file called the makefile, which lists each of the non-source files and how to compute it from other files.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

WP Engine provides managed WordPress hosting for mission critical sites around the world.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a web browser.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

WooCommerce is an eCommerce plugin for Wordpress