AFFA - Australian Fashion Film Awards Information

The Australian Fashion Film Awards (AFFA) is a non-for-profit organisation that celebrates those who dedicate their time to creating fashion film. We nurture and promote talent by showcasing a curated selection of top independent and commercial films. A platform for artists to communicate their creativity, this event enhances the Australian art movement at large. AFFA catalyses the imaginative dialogue between fashion and film as the industries become a singular movement. THE FASHION FILM GENRE The fashion film genre is ever evolving, with the medium increasingly influencing and transforming the landscape in which fashion is experienced. As designers welcome the art form of fashion film, fantasy aesthetic is brought to life.Through stylised video content, brands express their personality- our senses are tantalized by the elegant couture of No. 5 Chanel’s Le Film or the gritty, quirky nature of Alexander Wang’s ‘Undisclosed Location’ satirical content. Fashion is universal – the spontaneity and innovation behind fashion films inspire our own everyday style and self expression. These films can be self-deprecating, immersive and engage with cultural issues. By being offered multifaceted aspects of human interaction within this unique cinematic world, we are invited to redefine what fashion means to us. The Australian Fashion Film Awards is expanding this exciting and growing media genre in Australia and beyond.