AFAM Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Motul specializes in the formulation, production, and distribution of high-quality lubricants that elevate performance across a wide range of applications, from powersports and passenger cars to heavy-duty and industrial uses. A pioneer in synthetic lubricants, Motul introduced its flagship 300V, the world’s first 100% synthetic multigrade lubricant. Building on this long-standing expertise, Motul is expanding its know-how into vehicle care products for cars, motorbikes and bicycles, as well as advanced fluids for the thermal management of electric vehicle batteries and digital infrastructures such as data centers, addressing the performance and sustainability challenges of tomorrow. Founded in 1853, Motul is a global company present in 160 countries. Over the years, the brand has built a strong reputation as a trusted partner supporting the performance of leading manufacturers, top motorsport teams and major championships, including the 24 Hours of Le Mans, the WEC, MotoGP, the Dakar Rally, Goodwood, and the UCI Mountain Bike World Series.

Hace 80 años abrimos nuestras puertas para brindarle a las personas productos de alto valor nutricional, con los más altos estándares de calidad y sabores deliciosos. Hoy, Colombia nos sigue abriendo las puertas de su corazón y nos puso en primer lugar, convirtiéndonos en la marca de alimentos más querida del país.* ¡Gracias! Así mismo, en el proceso de cumplir con nuestro propósito superior de crear un mundo más sostenible para darle sabor a la vida, hemos trabajado para encontrar soluciones innovadoras a las necesidades de nuestros consumidores, desarrollando productos como Yox con Mentalis, Alpilitro e incluso empaques con plástico reciclado. Gracias a esto ocupamos el 1er lugar en el Ranking de Innovación Empresarial de la ANDI. ¡Bienvenidos a Alpina! Juntos seguiremos construyendo el camino hacia un mundo más delicioso. Fuentes: * Según el estudio de KANTAR y el estudio de Brand Asset Valuator (BAT)