AdYourTarget Information

AdYourTarget® offers a form of communication utilizing digital (audio)visual displays in order to approach/reach one or more specific target groups, at a specific time and in a specific environment. Primary goal is that the content is tailored to the recipient whenever possible. The term narrowcasting is the opposite of the English term ‘broadcasting’, in which the viewer receives information at random, sometimes unintentionally and even at times undesired. Narrowcasting, sometimes referred to as ‘Digital Signage’, is a form of targeted advertising in which a specific audience at a specific location and time receive selective information relevant to the target group, setting and situation. There are wonderful developments in this huge and growing market, AdYourTarget® leads the way in variety and innovation.