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Advizent is a membership organization whose mission is to empower investors through education and by providing access to true fiduciary investment advice. It does so by establishing objective Standards of Excellence created by Advizent and its independent board of investor advocates and by identifying independent wealth management firms willing to rigorously and consistently meet and be held to those Standards. Launched in 2012 by two industry veterans who helped pioneer the growth of the independent investment advisory business, Advizent serves the investor by highlighting the differences in the universe of wealth management solutions and providing access to top tier advisors committed to acting in the investor’s best interest.

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Advizent is based in Boulder, Colorado.

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