advance2global Information

advance2global is a boutique advisory firm built by operators, not theorists. Our promise is From Strategy to Scale: strategy that turns into measurable commercial outcomes, delivered directly by our founder, Mark Garland, with no account team or junior hand-offs. We work in three practices: → Business Advisory for corporates: growth strategy, operating model, market positioning, and technology strategy & selection. → AI Adoption & Advisory: readiness benchmarking, separating real AI from relabelled automation, governing shadow AI, and adoption with clear ownership. → Growth & Market Expansion for technology providers: go-to-market, US & UK market entry, channel & partner strategy, and localization & regulatory readiness. Engagements run as strategic advisory or embedded fractional leadership, scoped around one measurable commercial outcome. Industries: technology and retail tech, retail & commerce, CPG & manufacturing, hospitality and QSR. Recent work includes Onebeat, SizeSutra and Plan Optimus. Case studies and free playbooks at advance2global.com. Based in Colorado and Oxfordshire.